A breakfast with Bob Greenberg

D+I was invited by Sydney’s Object Gallery to a breakfast with Bob Greenberg — founder, chairman and CEO of R/GA, one the world’s leading full-service digital agencies.

Bob has been an extraordinary pioneer in the advertising and communications industry for nearly four decades. He was the driving force behind R/GA strategically reinventing themselves every nine years — from computer-assisted filmmaking (1977–1985) to an integrated digital studio (2005–2012). Now R/GA is contemplating its next nine-year cycle, and the fifth reinvention in the company’s history, to position itself as the leading agency for the connected age.

With a shared belief in merging both physical and digital together to create an integrated experience, the breakfast gave us great insight in to how Bob and the team at R/GA have been merging technology, storytelling and audiences in new and innovative ways for key clients.