A breakfast with Bob Greenberg

D+I was invited by Sydney’s Object Gallery to a breakfast with Bob Greenberg — founder, chairman and CEO of R/GA, one the world’s leading full-service digital agencies.

Bob has been an extraordinary pioneer in the advertising and communications industry for nearly four decades. He was the driving force behind R/GA strategically reinventing themselves every nine years — from computer-assisted filmmaking (1977–1985) to an integrated digital studio (2005–2012). Now R/GA is contemplating its next nine-year cycle, and the fifth reinvention in the company’s history, to position itself as the leading agency for the connected age.

With a shared belief in merging both physical and digital together to create an integrated experience, the breakfast gave us great insight in to how Bob and the team at R/GA have been merging technology, storytelling and audiences in new and innovative ways for key clients.

"People talk about change and adaptation, but they don’t see how fast the competition is coming, from everywhere. We have to move. We have no choice."

— Bob Greenberg, founder, chairman and CEO of R/GA