AmTote
Betting Terminal, Kiosk + Modules Range
2008
Research, Concept, Development + Production
AmTote®
A World Leader in Innovative Betting Technologies
PRODUCTS DEVELOPED: 25 + RELATIONSHIP: 25 YEARS
AmTote (Maryland, USA) is the world leader in gambling innovation + betting technologies. Over a 25+ year working relationship, we developed 25 wagering products over progressive generations (POS Terminals - Kiosks + Self-Service Stations, payments handling: cash, card + change, optical validators, scanners + ticket and receipt printers). D+I and AmTote’s BetStation Suite is the most advanced wagering equipment available, revolutionising the industry with a comprehensive product family.
All aspects of the BetStation Range have been optimised for desirability, usability, operability and manufacturability. BetStation is a highly complex POS Wagering Terminal Suite that has been designed, engineered, and made in Australia for global sales. Designed to make wagering faster, easier + more enjoyable for the patrons, a highly sophisticated mix of ergonomics, serviceability, aesthetics + intelligent interface technologies are landmark developments for this product category.
CLIENT TESTIMONIAL
One of the world's most innovative ranges of Betting Terminals + Modules
D+I delivered a world-class design language system (DLS) with a focus on the commonality of parts, for AmTote’s wagering hardware products, the outcomes completely rebuilt the brand and assisted AmTote in maintaining its status as the world leader in gambling innovation and largest betting processor in North America.
AmTote Australasia: AmTote Australasia has for 24 years, developed hardware
and software for Australian TAB’s and some overseas customers. We have specialised in
meeting the specifications of our customers leading to development of total and very different
solutions for each State. The nature of the totalisator industry has necessitated our
development of hardware involving mechanical engineering of motorised transports with
optical and electrical integration.
With Design + Industry’s help we have developed products that are both functional and
stylish, resulting in our company maintaining its position as the major supplier to TAB’s in
Australia.
“Industrial design” as it is called in this country, is not just about making the product look
stylish. It means the designers being involved from inception, working through design
of components, form and function, culminating in structuring the product for access and
service.
AmTote Design Awards:
+ Australian Design Award - AmTote New Retail Wagering Terminal (2004)
+
Australian Design Award (Engineering) - Eureka Wagering Terminal (2003)
Over the years Design + Industry has designed numerous terminals for AmTote. The
relationship that has developed between the staff of both companies is virtually seamless
and we at AmTote feel that we are working with our own designers. Product development is
interactive with open discussion and sharing of ideas, ultimately resulting in equipment that
has met the longevity test required by our customers.
Stewart S. (Director) // 2008
Written Client Review