bobi: breathe out, breathe in

Introducing bobi, the revolutionary breathing guiding device designed by psychologist Damien Thomas. With its patented and trademarked design, bobi is the ultimate tool for teaching optimal breathing habits and improving overall well-being. The handheld device offers a unique approach to enhancing mental health by providing tactile stimulation, making it ideal for individuals experiencing stress, anxiety, or breathing issues. Research has shown that tactile devices, like bobi, are more effective in promoting active learning and increasing engagement compared to traditional visual or auditory aids. bobi operates on three key principles: seeing, feeling, and guiding. By delivering targeted stimulation to the back of the hand, combined with three customisable breathing rate settings, bobi guides users to achieve their desired breathing rhythm. The versatility of bobi allows for discreet use in any situation, anytime and anywhere, providing optimal breathing to enhance well-being and foster a stronger mind-body connection.

bobi is a sleek and minimalist wearable device designed to address the challenge of supporting individuals in learning and maintaining optimal breathing habits. Many people struggle with stress, anxiety, and breathing difficulties, making it challenging to develop and sustain good breathing habits. With its discrete and unique design, bobi provides an accessible solution that enables users to adopt better breathing practices anywhere. By delivering tactile guidance on the back of the hand, bobi activates nerve fibres and creates positive emotional responses, promoting a calming effect and assisting with anxiety and stress management. Developed over a comprehensive two-year R&D journey, the D+I team collaborated with the client to design, engineer, and prototype bobi, taking it from a research-based concept to tangible real-world product solution. Constructed with durable and high-quality materials, this innovative device ensures safe use for all individuals over the age of 14. With features like a tactile guide to better breathing, 3-adjustable breathing pattern settings, bobi serves as a grounding tool and the perfect companion for individuals seeking improved health and well-being.

Increasing attention is being given to the mind-body connection, with many mental health professionals relying on breathing exercises as a widespread intervention. Bobi is transforming how individuals develop and maintain better breathing practices to enhance overall well-being. This innovative device mimics the human breathing pattern and harmoniously expands and contracts with the body's natural rhythm, facilitating faster habit adoption. Supported by research, bobi features a tactile design that serves as a physical guide, with adjustable settings for coaching different breathing rates. It adapts to users' progress, ensuring a seamless transition from beginner to the optimal breathing rate of 6 breaths per minute. By emphasising nasal breathing, bobi actively promotes users' overall health and well-being by increasing blood oxygen uptake by 18% compared to mouth breathing. What sets bobi apart is its valuable grounding tool functionality, empowering individuals to effectively manage anxiety and stress by slowing their breathing down to the optimal rate, and then maintaining it.

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