Domino's Pizza
Future Delivery Pizza Pod
2023
Research, Concept, Development, Electronics, Prototype + Ready for Production
Domino's Pizza Pod
Future Delivery G-Force Stabilised Temperature-Controlled Pizza Pod
When you’re obsessed with making the perfect delivery. Every delivery. No ordinary two-wheeler will do the job. Dominos had to boldly go where no delivery company had gone before. Renowned for its relentless pursuit of innovation, Domino’s Pizza once again partnered with D+I, this time to design the future of pizza delivery – Introducing the Domino’s G-Force Stabilised State-of-the-Art Temperature-Controlled Pizza Pod. Featuring a built-in, fan-forced oven and a shock absorber system to rival a fighter jet, the Domino’s future delivery bike has been expertly engineered to provide the hottest, smoothest, and safest ride for precious pizza cargo. Stabilised by space-age suspension that cuts g-forces by an incredible 67 per cent, the chance of turbulence for your pizza is zero – arriving at your door exactly as it was lovingly hand-made in store.
Complete Product Development
Answering the call to boldly go where no delivery company had gone before...
The Domino’s dxb E-bike addresses an issue much of the booming food delivery industry continues to overlook – the critical journey from the store to your door. The system needed to handle unpredictable urban terrains, absorb shocks and bumps, maintain pizza temperature as if fresh from the oven, and simultaneously offer a futuristic street presence for Domino’s—the world’s delivery experts. Responding to the call to go boldly where no delivery company had gone before, D+I worked with Domino’s across every aspect of the development, from initial conceptual design through to production. Complete Product Development: Industrial Design and Mechanical Engineering, Electronics and Firmware Development, Prototyping, Testing, CFD Analysis for Temperature and Air Velocity, Graphics Design: Branding and Labelling, Ready for Production, Assembly and Distribution.
Light Years Ahead
From Blueprint to Breakthrough — Light years ahead in Pizza Delivery Technology
What’s in the box with the… Fan-forced, temperature-controlled oven and 10 G-Force Shock Absorbers? This isn't just a container; it's a temperature-controlled, fan-forced oven, complete with a real-time external display to maintain the perfect 68-degree temperature for optimal cheese integrity. The pod's clear front and panoramic red-tinted roof not only offer a futuristic look but also showcase the pizza. For safety and presence, the pod features glowing red lighting, mimicking a heating element and enhancing visibility for riders. Integrated lighting on the pod and LED wheel rims boost rider safety, brand street presence, and contribute to the space-age aesthetic. The pod's concealed G-Force Shock Absorbers, ensure the pizza remains intact by absorbing shocks and reducing G-Force impact. The new ventilated thermal bag designed to compliment the Pizza Pod allows for hot air circulation and moisture release, keeping up to three large pizzas and three sides hot and fresh whilst helping to minimise movement. The pod is equipped with a user-friendly catch latch door, with side gas struts for added strength and a soft, dampened opening.
The Future of Domino's Delivery
May the perfectly delivered pizza be with you
The Domino’s dxb E-Bike’s out-of-this-world features also have big benefits right here on Earth, with the eco-friendly delivery solution marking a significant step forward in the Company's sustainability goals. Domino’s Group Chief Environmental, Social and Governance (ESG) Officer Marika Stegmeijer said that by investing in electric delivery modes, Domino's aims to reduce its carbon footprint and lead the charge towards a greener and cleaner future.