EAT Displays

An Interactive DOOH (Digital-Out-Of-Home Advertising + Announcement) Medium

EAT Displays is an Australian-based innovator in the Digital-Out-Of-Home (DOOH) Advertising space helping brands to connect with hard-to-reach audiences in public spaces — large stores, restaurants + QSR, airports, concourses and waiting areas. EAT (Electronic Advertising Table) is a uniquely positioned solution in the DOOH space, developed to effectively serve an untapped ‘dwelling’ audience — those taking time out to eat, drink, relax and charge their mobile devices. D+I worked with EAT Displays to design the physical unit, with a focus on optimising the structural integrity of the table, performing computational fluid dynamics testing and delivering alternative component and venting layouts to manage best heat (a safe + even temperature with no hot spots across the display).

High Performance Platform.

Targeted. Relevant. Engagement.

EAT Table utilises patented hyper-targeting technology to gather information from the external environment about a consumer’s age, gender, demographics and other characteristics to deliver highly visual interactive content and non-commercial information (Weather, News + Announcements) that’s tailored to the customer. The big data collected can be invaluable to advertiser brands looking to identify the demographics of placements and engagement rates as part of their integrated marketing campaigns. Once EAT detects an individual, the screen automatically re-orients to the correct reading position, if there are two individuals the screen splits and rotates so each person can view the content. For venues, EAT opens up the opportunity for new revenue streams. EAT Table has been designed with scalability in mind providing a ‘Plug-and-Play’ solution for easy installation/retrofitting. EAT complies with all relevant Australian safety standards and guidelines.

Enhanced Experiences.

EAT Table has the capacity to enable real-time ordering and transaction processing, making it faster and easier for customers to buy and pay for items in — restaurants, bars, airports, shopping centre malls, and more. So if you are sitting at an EAT Table, you won’t have to wait to place an order or queue up when you want to pay. Should there be an emergency or incident at the venue, each EAT can be used to provide information, directions and emergency lighting, helping clear shoppers and visitors safely and fast. EAT has been specifically designed with the needs of the customers in mind, every table is equipped with high-speed USB ports for easy + quick charging of mobile phones and other electronic devices. The perfect addition for Airports, the EAT platform can be integrated with Flight Information display systems, meaning passengers no longer need to continuously move around the airport to check departure and arrival boards for flight updates.

Learn more - visit Eatdisplays.com.au →