Gigi Bib

One Handed Infant + Toddler Bib

2022

Concept, Development + Production

 

Gigi Bib

Australian Startup Story: Gigi Bib is the world's only wake-proof, accessory-compatible baby + toddler bib range

Gigi Bib is the world's only wake-proof, accessory-compatible baby and toddler bib range. The ground-breaking, one-handed 'Gigi Clip' has been ergonomically designed to be easy to attach and remove with just the thumb and forefinger, making the transition from feeding to settling baby to sleep much easier for parents. The Founder of Gigi Bib's youngest daughter Gisele (Gigi) was very hard to get to sleep as a baby. She would cry for hours every night. The only way to settle her was to feed her, but removing her bib would always wake her. The market didn't offer a bib that could be removed easily and quietly with one hand while nursing a child. All available options had to be pulled off over baby's head, or involved fiddly press-studs that pulled on their neck, or noisy velcro strips.

 
 

Proof on Concept to Development

A unique, easy-open/close mechanism paired with a visually aligned soft product aesthetic.

After creating a series of handmade prototypes, D+I was engaged for further concept and product development, eventually arriving at the perfect solution. The aptly named 'Gigi Bib' features an innovative one-handed clip (Patent Pending), designed to be easily opened and closed by gently pinching the clip's arms together using just the thumb and forefinger. This allows parents to easily remove baby's bib with one hand without waking them when they fall asleep during a feed (or during a 'dream feed'), and give them a smooth transfer into bed. One of the key design challenges was to create a solution that was visually aligned with the soft aesthetic associated with baby and lifestyle goods. The inter-linked clip intentionally resembles a ribbon or fabric loop, paying homage to the serif font of the 'Gigi' logo, and the organic, sweeping clip arms feature visual touch points for intuitive use. The clip is made from durable, food-grade polypropylene, free from harmful chemicals, and with optimal repetitive flexing properties. Unlike Velcro, it won't wear out from repeated use. The design features a unique fabric-staking process to allow one-way, permanent attachment of the clip to materials. All components were rigorously tested against relevant child product safety standards.

 
 

A vision for future applications

The socal impact potential of an idea beyond baby goods

The majority of the technical and innovative thinking of the clip is intentionally hidden, elevating the value proposition of the final product. The result is a solution that is delightfully simple, accessible, aesthetically pleasing, and most importantly, useful. The one-handed Gigi Clip not only has great social impact potential to promote independence and improve quality of life through its application to adaptive-wear and aged care garments. The design presents significant market potential across other industries that will benefit from it's easy, 'one-handed' open/close mechanism, such as hospitality aprons and work-wear, medical garments + outdoor apparel/equipment.

Learn more - visit gigibib.com.au →